Pop star Katy Perry will take the stage at the 2014 Infiniti China Brand Festival in Beijing on January 11, helping to set the stage for the Chinese debut of the all-new Infiniti Q50 sport sedan and Infiniti QX50 crossover. It will be the first appearance in the world’s largest auto market for all three.
Perry, of course, is a Grammy-Award-winning singer, songwriter and actress whose hits include “Roar,” “Teenage Dream” and “Firework.”
The Infiniti Q50 is the brand’s high-tech showpiece, boasting an industry-first drive-by-wire system that was this year’s Popular Science Grand Award winner for automotive technology. Even more recently, the National Highway Traffic Safety Administration recognized the car with a 5-star Overall Vehicle Score for safety protection, while the IIHS honored it as one of just three entries in its class to earn the new, stricter Top Safety Pick+ designation for 2014.
As the No. 1 Luxury SUV/Crossover in its class in the Kelly Blue Book Best Resale Value Awards, the Infiniti QX50 offers drivers plenty of advantages as well, including a 325-horsepower V-6 engine that still delivers up to 25 mpg highway, intelligent all-wheel drive, a full suite of connectivity/infotainment features and a luxurious cabin with heated seating and maple accents.
Said Johan de Nysschen, president of Infiniti: “Last year, we established our global company headquarters in Hong Kong in order to be even better positioned to serve China, the world’s largest luxury market. We are expanding our product portfolio with two new models especially for the Chinese market in 2014 and plans are underway to significantly increase the dealer network from currently 60 to 80 dealers in 2014.”
Sources: http://infinitinews.com/en-US/infiniti/usa/releases/katy-perry-to-perform-at-infiniti-brand-festival-in-china and http://infinitinews.com/en-US/infiniti/usa/releases/infiniti-announces-two-vehicles-for-production-in-china
Written by Charles Krome.
Photo courtesy of Infiniti Motor Company.